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Privacy policy

Privacy Policy

Effective date: October 6, 2026

Overview

This Privacy Policy explains how PAUL S FISHING TACKLE LLC, doing business as Castwell Tackle, collects, uses, discloses, and protects personal information when you visit https://castwelltackle.com, purchase products, create an account, or contact us.

Information We Collect

We may collect contact and account information, billing and shipping details, order history, customer service communications, device and browser information, IP address, website activity, cookie identifiers, advertising interactions, and any information you choose to provide.

Payment information is processed by Shopify and applicable payment providers. We do not store complete payment card numbers.

How We Use Information

We use personal information to process payments and orders, provide shipping and tracking, manage returns, prevent fraud, operate and improve the website, provide customer service, comply with legal obligations, and send marketing communications when consent or another lawful basis permits.

Cookies Analytics and Advertising

We use cookies and similar technologies for essential website functions, preferences, analytics, fraud prevention, and advertising measurement. We may use Shopify, Google Analytics, and Google Ads. If additional advertising technologies such as Meta Pixel are activated, this policy and the cookie controls will be updated as appropriate.

How We Disclose Information

We may disclose information to Shopify, payment processors, shipping carriers, analytics and advertising providers, fraud-prevention services, professional advisers, government authorities when legally required, and service providers that help operate our business. We do not sell personal information for money. Certain advertising activities may be considered sharing or targeted advertising under some U.S. state privacy laws.

Marketing Choices

Marketing emails are sent only where permitted. You may unsubscribe through the link in an email. Transactional messages about orders or accounts are not marketing and may continue when necessary. We do not currently send marketing text messages.

Data Retention and Security

We retain information for as long as reasonably necessary for orders, customer service, accounting, fraud prevention, dispute resolution, and legal compliance. We use reasonable administrative, technical, and organizational safeguards, but no method of transmission or storage is completely secure.

Your Privacy Rights

Depending on your state, you may have rights to request access, correction, deletion, or a copy of personal information, and to opt out of certain targeted advertising or data sharing. We may verify your identity before processing a request. You will not be discriminated against for exercising an applicable privacy right.

Children

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

External Links

Our website may link to third-party services. Their privacy practices are governed by their own policies.

Changes to This Policy

We may update this policy to reflect operational, legal, or regulatory changes. The revised effective date will appear at the top of the policy.

Contact Us

Privacy requests may be submitted to support@castwelltackle.com, by phone at +1 901-415-0548, or by mail to PAUL S FISHING TACKLE LLC, 10921 E Diamond Ave, Mesa, AZ 85208, United States.